E-Commerce Brand Scale & Meta Ads -

E-Commerce Brand Scale & Meta Ads

Through rigorous creative testing, persuasive video hooks, and precise audience segmentation, we scaled Aura Lifestyle into a top-performing D2C fashion brand in India.

Project Goals & Strategy

Achieve 4.2x ROAS across Meta Ads & Google Shopping
Implement server-side Conversions API (CAPI) tracking
Scale weekly revenue past 6-figures with automated retargeting funnels

The Challenge & Solution

Rising ad acquisition costs and iOS privacy tracking loss. We engineered dynamic custom catalogs and hooked real-time purchase data to Google BigQuery.