Brand identity services help businesses or organizations create a solid and consistent visual and messaging representation of their brand. This involves developing brand guidelines that dictate the use of the company’s name, logo, colour scheme, typography, messaging, and other visual and messaging elements.

Brand identity services typically start with a discovery phase, during which the service provider learns the company’s values, goals, and target audience. Based on this information, they will develop a set of brand guidelines that dictate how the company’s visual and messaging elements should be used across various media channels, including digital and print.