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Brand Identity

Brand Identity

Brand identity services help businesses or organizations create a solid and consistent visual and messaging representation of their brand. This involves developing brand guidelines that dictate the use of the company’s name, logo, colour scheme, typography, messaging, and other visual and messaging elements.

Brand identity services typically start with a discovery phase, during which the service provider learns the company’s values, goals, and target audience. Based on this information, they will develop a set of brand guidelines that dictate how the company’s visual and messaging elements should be used across various media channels, including digital and print.

Some of the critical elements of brand identity services include:

  • Logo design: This involves creating a unique and memorable logo representing the company’s values and mission.

  • Colour scheme development: This involves selecting a colour palette that is consistent with the company’s brand and can be used across various media channels.

  • Typography selection: This involves selecting a set of fonts that are consistent with the company’s brand and can be used across various media channels.

  • Messaging development: This involves developing key messages consistent with the company’s brand and can be used across various media channels.

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